Free online tool

Schema Markup Generator

Pick a schema type, fill in a simple form and get valid JSON-LD structured data — ready to paste into your page to qualify for Google rich results.

JSON-LD

Rich Results Test Schema.org validator The code is copied first — just paste it on the test page.

Generated in your browser — your details are never sent to our server.

How it works

How to use the Schema Markup Generator

Choose a type

Organization, Local Business, Article, FAQ, Product, Breadcrumb or Person.

Fill in the form

Add your details — the JSON-LD code updates as you type.

Copy & test

Copy the code into your page and test it with Google’s Rich Results Test.

Features

Why use our Schema Markup Generator?

7 schema types

The most useful types for businesses, blogs and online stores.

Rich results

FAQ, product, article and business schema can earn stars, prices and more in Google.

Valid JSON-LD

Clean code in Google’s recommended JSON-LD format.

Repeatable fields

Add unlimited FAQ questions, breadcrumb items and social profiles.

One-click testing

Open Google’s Rich Results Test and the Schema.org validator.

Auto-saved

Your work is saved in your browser for each type.

Works well with: xml sitemap generator, robots.txt generator, meta tag generator, keyword suggestion tool — or browse all seo tools.

FAQ

Frequently asked questions

Everything you need to know about the Schema Markup Generator.

Back to the tool

What is schema markup?

Schema markup (structured data) is code that describes your page to search engines in a standard format from Schema.org. It helps Google understand your content and can make your result stand out with rich results.

Where do I put the JSON-LD code?

Paste the <script type="application/ld+json"> block into the <head> or <body> of the page it describes. In WordPress you can use a header/footer code plugin.

Does schema improve rankings?

Schema is not a direct ranking factor, but rich results (stars, FAQs, prices) make your listing bigger and more attractive, which often increases clicks.

Which schema type should I use?

Use Organization or Local Business on your home page, Article on blog posts, Product on product pages, FAQ on pages with questions and answers, and Breadcrumb on all inner pages.